Home Biz Connection Network

The Home Based Business and Online Marketing Community

Lisa Simpkins
  • Female
  • Huntington, WV
  • United States
Online Now
Share 

Lisa Simpkins's Friends

Lisa Simpkins's Groups

Lisa Simpkins's Discussions

HelloTXT

Started Mar 25

Lisa Simpkins

Tracking the Results of Internet Marketing

As with any marketing campaign you may run to assist your business, it is important to track the results of your Internet marketing campaign. This should be done on a continual basis so you can ensure the strategies you are utilizing are working. It can also help you to determine when a strategy is not working so you do not continue to invest time and money on a strategy which is not beneficial to your business. This article will discuss some of the options for tracking the results of your Internet marketing campaign.

Business owners who use banner ads have a simple way to track whether or not their banner ads are effective. This is possible because they can place code in the banner ad which will supply them with feedback each time a user clicks on the banner ad. This information is transmitted to the business owner so he can evaluate which of his banner ads are generating the most interest. If the business owner is currently using two different styles of banner ads on comparable websites he can use this information to determine which design is most effective. This is important because if one style is significantly more effective than the other it might be worthwhile to convert all of the banner ads to this style or to make changes which will make the two different styles more similar.

If the business owner is using the same banner ad on a number of different websites, the feedback can help him determine which websites are generating the most traffic for him. If he determines some websites are not generating a great deal of traffic it makes sense to discontinue the banner ads on these websites as they are not cost effective.

Business owners who utilize affiliate marketing during their Internet marketing campaign may also be interested in tracking the results of their affiliates. This is necessary because affiliates are often paid according to the results they generate but it is also useful for determining which affiliates are most successful. This information can be useful if different ads are running on different affiliate websites because it can be an indication of which websites are most effective. Tracking the results of affiliate marketing is similar to tracking the results of banner ads. You can place code in the ads which appear on the affiliate’s website to provide you with feedback each time a user clicks on the ad.

Another way to evaluate the results of an Internet marketing campaign is to simply closely monitor your own website traffic and sales. This is especially important when it is done in consideration with the type of marketing you are currently running. For example if you launch a new banner ad campaign with ads appearing on numerous high profile websites concurrently, you may notice an almost immediate increase in website traffic and sales. This information most likely indicates the banner ads are successful.

However, the problem with using this type of evaluation is it does not pinpoint successes or failures. If you launch your banner ad on five different websites at once you may notice an immediate increase in traffic and sales but will not be aware which websites are the most effective. For example, your advertisement may be running on five different websites but only one of these websites may be attracting attention for your business. Similarly if you are running several different styles of ads, some styles may attract more attention than others but you will not be able to differentiate simply by evaluating your website traffic and sales. The other four may only be generating minimal interest in your products or services. If you wish to use this method for evaluating the feedback on your Internet marketing efforts, it is worthwhile to only make one change at a time so you can more accurately determine what is working and what is not. Alternatively you can ask customers to fill out a survey stating where they saw your advertisement so you can solicit feedback on your marketing efforts.


Trackle



The Use of Forums for Viral Marketers

Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many viral marketers go into forums with the intention of marketing products or other services, their actions and attitude unwittingly causes the exact opposite of the desired effect.

Forums aren’t marketplaces but when used that way, the viral marketers’ actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can close them from the site with the click of a button.

In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forums. Not only does that mean be apart of the forum regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping other people. Of course, it also means abiding by and all rules that exist. By doing that, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.

This type of viral marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive viral marketers. One forum grants .sig files only after a member has created 100 valid posts and another has disallowed ads in sig files altogether.

Viral Marketers must respect that the purpose of a forum is to be a website to exchange ideas on a given topic. It is not there to advertise products or services. By staying on the topic and posting questions and answers, a marketer’s reputation will grow and this creates the potential for sales naturally.

In order to be successful using forums to do viral marketing there are some things that are required.

Do Your Homework: Prior to joining any forum, you must do some research.As a viral marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them.

Warrior Forum



Search Engine Optimization and Advertising

In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.




Super SEO Submitter



 

Lisa Simpkins

Gifts Received

Gift

Lisa Simpkins has not received any gifts yet

Give Lisa Simpkins a Gift

Profile Information

Relationship Status:
Married
About Me:
My name is Lisa Simpkins and I have been working online for 9 years in affiliate marketing. I have gained enough knowledge over the years to work as an administrator and CEO at L&T Business Network,help administrate Home Biz Connection network,Administrate/CEO of Marketing Center and very active in my affiliate programs.
My husband is a computer programmer, repair/tech and I have learned a lot from him. My plans are to do the same and work in the field of web design. I do multiple things online such as Link marketing, blogging, advertising, SEO, bookmarking, personal branding, proper networking, marketing manager, public relations, mentoring, train one-on-one and director of member recruitment.
Website:
http://landtbusinessnetwork.com
Additional Website
http://tinyurl.com/cxfrh4

WELCOME TO MY PAGE

Marketing Center

Likaholix
Google Me
Lisa Simpkins
My Tackle Box
Huntington, WV, 25703 US
Work: 304-521-2317
klhandlisa@hotmail.com
MLM,HomeBasedBusiness,InternetMarketing,Business,Coaching,Mentoring
Visit MyBlogLog and get a signature like this!
Preview on Feedage: lisa-simpkins-educationAdd to My Yahoo! Add to Google! Add to AOL! Add to MSN
Subscribe in NewsGator Online Add to Netvibes Subscribe in Pakeflakes Subscribe in Bloglines Add to Alesti RSS Reader
Add to Feedage.com Groups Add to NewsBurst Add to Windows Live Rojo RSS reader iPing-it
Add to Feedage RSS Alerts Add To Fwicki
Build YOUR Following, Explode Sales!
TrafficDynamite - CAUTION EXPLOSIVE TRAFFIC

Lisa Simpkins's Blog

Lisa Simpkins

Search Engine Optimization and Advertising

Posted on October 28, 2009 at 12:46pm —

Lisa Simpkins

Advertising: Self Promotion

Posted on October 22, 2009 at 10:24pm —

Lisa Simpkins

Don't Make These Common 4 Affiliate Mistakes!

Posted on October 16, 2009 at 3:11pm —

Lisa Simpkins

Creative Traffic Building Idea: Social Bookmarking

Posted on September 15, 2009 at 3:23pm —

Lisa Simpkins

Working at Home: 7 Follow Up Etiquette Tips

Posted on July 28, 2009 at 1:19pm —

Lisa Simpkins

Use the Law of Attraction to Manifest Outstanding Results

Posted on July 5, 2009 at 10:16am —

Lisa Simpkins

Some Reality Testing Around Coaching

Posted on June 28, 2009 at 10:08pm —

Lisa Simpkins

RSS and Search Engine Optimization

Posted on April 7, 2009 at 2:47pm —

Lisa Simpkins

Are You Already Marketing On The Internet?

Posted on April 2, 2009 at 8:23am —

Lisa Simpkins

Search Engine Optimization for Affiliate Marketers

Posted on April 1, 2009 at 7:30am —

Lisa Simpkins

The Advantages Of Sole Proprietorships

Posted on March 25, 2009 at 7:35pm —

Lisa Simpkins

The Right Blogging Platform For Your Needs

Posted on March 25, 2009 at 12:08pm —

Lisa Simpkins

Monetizing Your Website With Adsense Is Profitable!

Posted on March 25, 2009 at 12:00pm —

Lisa Simpkins

3 Reasons Why Adsense Is Essential For Content Sites

Posted on March 19, 2009 at 3:13pm —

Lisa Simpkins

Individual Branding vs.Corporate Branding

Posted on March 17, 2009 at 9:29pm —

Lisa Simpkins

5 Ways to Keep Visitors Coming Back

Posted on March 16, 2009 at 4:01pm —

Lisa Simpkins

About Encryption and Making Your System Secure

Posted on March 14, 2009 at 12:14am —

Lisa Simpkins

Getting Started With Adsense

Posted on March 8, 2009 at 12:32am —

Comment Wall (37 comments)

You need to be a member of Home Biz Connection Network to add comments!

Join this social network

At 6:03pm on October 16, 2009, Steve Pollard said…
Hi Lisa - Thanks for the invite and the warm welcome..and for being my friend.
Wishing you & family a relaxing and fun filled weekend.
Regards and Blessings!

Steve
At 10:52pm on October 11, 2009, Thomas R. said…
To my friend, a very hard worker Lisa
glitter-graphics.com
At 8:17pm on September 30, 2009, Richard Weberg said…
Thank you for the congrats , I appreciate it very much
Have a great day
Sincerely,
Richard Weberg
At 2:48pm on July 28, 2009, Michelle said…
Thanks for visiting my profile and becoming a friend of mine.
At 9:15pm on July 15, 2009, Heather Tollison said…
You just got to come on over and see it to believe it,
really you'd be crazy not to...

http://www.tagoldmine.com/?business35
At 9:10pm on July 15, 2009, Heather Tollison said…
At 1:34pm on July 9, 2009, Richard Weberg said…
Just wanted to say hello, hope all is well. Wishing you success
Sincerely,
Richard W




Visit Home Income Portal
At 2:12pm on July 7, 2009, Reggie Byrum said…
Thanks so much! It was a real shock to me, seeing my ugly mug on the home page, but thanks. It's a real honor.

Reggie
NC Web Pros
At 8:42pm on June 29, 2009, Gautam Kumar chaudhury said…
Lisa, I am absolutely new & neeed u r help.
Gautam
At 5:44pm on June 29, 2009, Tim Kross said…
Thanks so much Lisa...be sure to check out Biz Ad Splash...they are INCREDIBLE you actually get PAID $$$ to ADVERTISE

Click on the link below in my ad :)

Hey There friend,

Tim here from NJ. Have you heard of "Bizadsplash"?

They are currently offering 100% match on ad package purchases.

Hopefully I just got your attention!!

Here’s the scoop………….

They are up and running and still officially in the pre-launch phase.

The Daily Rebates have been really impressive so far.

I am building my organization today and taking advantage of being one of those first members on board, planting as many seeds as I can NOW

I am asking you to join my team.

It is true about the 100% match for your Adpack purchase
And Personal Sponsors also receive a 100% match

Corporate Calls have now started, please see site for details.

Surf requirements are 20 per day.

It has been paying 1-3% daily, except for Sundays when there is no surfing or computing.

Get Started & Join Here> https://www.bizadsplash.com/6JBG98

Regards,Tim Kross

Incomeforinfinity@gmail.com

848-333-5124
At 11:44am on June 24, 2009, solcarina said…
Hi Lisa,

So nice 4 YOU, You are Awesome...)
Sending love and light.

Solcarina
At 11:58am on June 18, 2009, Graham Odenyo said…
Click Here To Get His FREE Training Video Now

At 11:45am on May 31, 2009, julia fyvie said…
http://www.graphicsgrotto.com
Glitter Graphics | GraphicsGrotto.com

Buy or Sell Quality AVON Products
http://www.youravon.com/jfyvie
At 4:24am on April 27, 2009, Nasty™ said…
Hi Lisa,
good to hear from you.
I've been buzy promoting all kinds of things.
Are you at Vinefire? (Please join under me, if you aren't.) Let Teddy join to.
You'll get a $10 bonus just for joining.
Plus, you can earn an instant 60% commission through ClickBank!

You know I wouldn't throw links at you, if I didn't think they where good for both of us, right? :-)

Hope you will join in.

Big Hugs, to both of you.

/Nasty™
At 11:12am on April 23, 2009, Elisabetta Errani Emaldi said…
At 5:35pm on March 23, 2009, Sonja Laekeman said…
Thank You Lisa
You are awesome
Take Care Sonja
At 5:24pm on March 23, 2009, Sonja Laekeman said…
Hi Lisa

Congratulations on featured member Lisa. MORE AWESOME PICTURES. Great page design. Unique, Is this you desig?. Looks very professional

Take Care Sonja
At 5:11pm on March 23, 2009, Mike Wyatt said…

 

THIS REALLY WORKS! I RECEIVE MONEY DAILY IN MY ACCOUNTS!

Sometimes something great is right before our eyes, but for whatever reason, we just don't see it.  Before I joined I did lots of research and discovered that this is a very solid company, with a solid business plan and a great comp plan too.

You don't find very many of these around today.

So, please, take a few minutes and watch the video and take the tour today.

When you come in today, I will pay your way in to Level 1 and you will be able to leverage your way into a $10,000+ income month after month.

I'm looking forward to seeing that you have taken the tour and I'm ready to help you build your business.

JUST CLICK HERE NOW TO TAKE THE FREE TOUR NOW! 

Standing by,
 
Mike Wyatt
Internet Marketer & Success Coach

** BONUS** Take the tour and I will sent you a FREE copy of the ebook I use for building my list.

At 9:20pm on March 17, 2009, Blaine Means said…
Thank you Lisa I appreciate the fine hospitality.
At 3:10pm on March 16, 2009, Lise said…
Thank you for the invitation Lisa. Looking forward to all your help and suggestions since you are more experienced.
 
 

About

Charles Haire Charles Haire created this social network on Ning.

Create your own social network!

Twitter? Nope...It's Razzle!

Badge

Loading…
 

© 2009   Created by Charles Haire on Ning.   Create Your Own Social Network

Badges  |  Report an Issue  |  Privacy  |  Terms of Service

Sign in to chat!