How To Setup A Profitable Blog Or Mini Site (PART IV) Management

[Felicita Vazquez]

In this article we are going to talk about the last step in the process of creating a successful and profitable niche blog; the management of your site.

Managing your site means running, monitoring what's working and what's not, and monitoring the success of your site so you know how much effort to assign to it on a repeated basis.

Let’s discuss several of the elements concerned in the management area of a successful blog.

1. You need to manage and track your search engine statistics.
1.1.- The doings of your search competition and
1.2.- The rankings and traffic from various pages of your site.

In 1.1 You should be always checking up on your search competition. Just by knowing what sites link to your competitor site can allow you a way to gain new backlinks. You contact the same people and get the same links PLUS keep doing all the good SEO you're already doing, you can steal their spot.

In 1.2 You should monitor your own search rankings to see what search terms are bringing you traffic. At this moment you can either choose to center more of your content on those terms, giving readers coming from those terms more to look at and more opportunities to get pushed to your affiliate link OR you can look harder at the monetization of those pages. This might include testing different affiliate link positioning, changing the text, and more.

Another thing to take into account, for tracking your blog, is how successful your content is at converting visitors to sales.

This has usually been tough on a blogs because the way they are set doesn't normally permit for any form of split testing. However, a new blogging software called Firepow has made this possible. What you can do is test which content your audience responds best to. You can use variations of two different posts, have them alternate for each new user to the blog, and see which version of the post generated the most affiliate link clicks.

If you want to increase your bottom line you must optimize your content
like this, I’m sure you will find it easier. After all think about this: There are to way to double your profits from a site, you can either double your site traffic, or you can double your conversion rate... what's easier? In a lot of cases, it's doubling your conversion rate.

In conclusion, something that needs to be managed on your blog is the updating of your content. The most successful blogs and mini sites always have something new for their readers all the time, and when you're running more than one blog, this can be an ongoing challenge. The best thing you can do here is get yourself the help of some software like the above mentioned Firepow, which can help you manage a number of blog's content from one control panel.
A tool like this will give you the capability to post content on schedules, get notified of when a blog needs updating, and offer you options of how to get relevant content on to your site without your effort.

If you combined all the elements we've talked about in previous articles, managing your blog will give you the advantage of making huge profit on your blogging/mini site cake.
I’m sure you've found this series very informative and helpful.

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